ADCAN’s mission is three-pronged: to shine a light on various global issues and the charities addressing them, to foster the careers of unsigned talent in creative industries, and to promote the use of creativity as a force for good.
The competition challenged unsigned film makers and animators to use their creativity as a force for good. Every year, ADCAN partners with a group of different charities and invites unsigned filmmakers and animators from across the globe to participate in a free-to-enter competition by creating an original 30-60 second film inspired by briefs designed to promote each cause.
The 2018 partner charities, while different in mission, all share a common thread: belief in the ability, value and strength of the world’s youth. In addition to RSPH and YHM, ADCAN's 2018 partners were Ashoka, Springster and United We Dream.
YHM's 2018 film brief (#1) was Make the black mirror brighter: social media is impacting teens' mental health and wellbeing like never before. YHM is on a mission to improve the impact that social media has on our lives.
Niamh McDade, Senior Policy & Communications Executive at RSPH, said: "We are delighted to partner with ADCAN in their fifth-annual filmmaking competition. Social media can and should be utilised as a tool for good – the challenge is to ensure social media companies are doing their utmost to make platforms a safe place to be, and for young people to be equipped with the relevant skills to be able to navigate them and know where to seek help, should they need it. This is a brilliant opportunity for unsigned film makers and animators to use their creativity as a positive force."