ADCAN’s mission is three-pronged: to shine a light on various global issues and the charities addressing them, to foster the careers of unsigned talent in creative industries, and to promote the use of creativity as a force for good.
The competition challenges unsigned film makers and animators to use their creativity as a force for good. Every year, ADCAN partners with a group of different charities and invites unsigned filmmakers and animators from across the globe to participate in a free-to-enter competition by creating an original 30-60 second film inspired by briefs designed to promote each cause.
This year’s partner charities, while different in mission, all share a common thread: belief in the ability, value and strength of the world’s youth. In addition to RSPH and YHM, ADCAN's 2018 partners are Ashoka, Springster and United We Dream.
YHM's film brief (#1) is Make the black mirror brighter: social media is impacting teens' mental health and well-being like never before. YHM is on a mission to improve the impact that social media has on our lives. Make a film that tackles culture's most topical subject and make a #RealDifference.
The deadline for submissions is 15 August 2018 and the 2018 ADCAN Awards ceremony will be held in Los Angeles on 18 October 2018.
All films are given to the charities to use in perpetuity, and the winning and shortlisted filmmakers are invited to attend career-enhancing workshops in London and Los Angeles led by ADCAN’s industry partners and judges, which this year includes Anonymous Content, Arcade Edit, Hey Wonderful, The Mill, Nexus, Rattling Stick, Park Pictures, Partizan, Prettybird, Psyop, Vice Media, Working not Working and The Department of Sales. Hummingbird Music in the UK has also generously gifted use of their library to entering filmmakers.
Niamh McDade, Senior Policy & Communications Executive at RSPH, said: "We are delighted to partner with ADCAN in their fifth-annual filmmaking competition. Social media can and should be utilised as a tool for good – the challenge is to ensure social media companies are doing their utmost to make platforms a safe place to be, and for young people to be equipped with the relevant skills to be able to navigate them and know where to seek help, should they need it. This is a brilliant opportunity for unsigned film makers and animators to use their creativity as a positive force."