While much work has gone on behind the scenes, we are already starting to see benefits from expanding and improving our digital offering, including through the new ways we can interact with members, the qualifications options we can offer to RSPH-accredited centres and how learners will be able to take our online courses.
Connecting with Members
Earlier this year we undertook a major project to upgrade our CRM (customer relationship management) solution. This is the platform that helps us to manage our interactions with members and helps us to run everything from our events and webinars to our member newsletter. We are incredibly proud of our new system, which has already improved the way we connect with our members. As well as helping our membership team with their day-to-day support of RSPH members, the new platform has streamlined how members can book onto events, allows members to tell us in detail which areas of public health they’re passionate about and want to get updates on and has a refreshed RSPH online members’ area.
In August, we hosted our first virtual AGM, which meant we were able to include members who might normally not have been able to attend the event in its usual format. It was great to see so many members attend and has helped us in planning more exciting digital events for 2021. We also expanded our international webinar programme to include more webinars on water safety, food safety, arts and health, behaviour change and how Covid-19 has affected public health. During the year we received over 8,000 registrations from over 60 countries. We aim to provide even more webinars for our members in the future on a wide range of hot button topics in public health.
Online Learning and Examinations
As classroom-based qualifications weren’t able to happen for most of 2020, our qualifications team have been busy working to ensure learners could still sit many of our public health qualifications. In November 2020 we launched our brand new eAssessment platform. This allows exams for RSPH qualifications to be invigilated remotely, meaning that learners can sit a qualification from home rather than travel to an assessment centre. As well as being a great option for learners, for RSPH-approved centres, it means being able to teach qualifications to a bigger pool of learners (including those that live further afield) by offering them more digital learning options. We will be adding to our portfolio of eAssessments over the coming weeks and months and will keep centres updated with new developments.
There’s been a huge rise in the demand for online learning and we knew we needed to invest in our own platform to make sure we offer people who want to take a public health course the best possible experience. We are pleased to announce that in December 2020 we will be launching a new online learning platform. The platform, RSPH Learn, is easy to navigate and the course material has been refreshed to be as engaging as possible. The platform is a one-stop-shop for all our free and paid for online learning courses, as well as a host of great RSPH content including video, blogs and podcast episodes. We have lots of online courses offering CPD, as well as courses mapped to RSPH Qualifications and access to a number of free courses, resources and webinars. Learners can now sit their qualification assessment on our new eAssessment platform, for a fully remote learner journey. RSPH members will receive a discount on all our online courses, and our training centres can purchase courses in bulk and manage these directly via their account on the LMS.
Looking to the future
This is just a snapshot of some of our exciting digital plans that we’ve been working on, with much more to follow. We are excited to build on what we have put in place this year, to guarantee that we continue to offer the very best educational services and resources to our members, leaners and centres. In 2021 we have plans to expand our digital investment further through our videos, podcasts, webinars, website, online events and online learning which we know will help us in working towards our mission to protect and improve the public’s health.