RSPH and Slimming World’s Size Matters campaign, which explored the contribution upselling makes towards obesity and weight gain has been nominated for the prestigious Chartered Institute of Public Relations (CIPR) Awards.
The campaign aimed to increase understanding of the impact that upselling is having on the UK’s obesity epidemic and to raise awareness of the tactics used by industry and how they can be avoided to maintain a healthy lifestyle.
Published in September 2016, the campaign included the publication of new public survey data which suggested the average consumer was upsold to over 100 times a year and this led to an additional 17,000 calories.
Duncan Stephenson, Director of External Affairs and Marketing at RSPH, welcomed the recognition: “RSPH has a good track record of stimulating national debate on a wide range of issues impacting upon the public’s health. We’re delighted that this campaign which caught the public imagination has been recognised by the PR industry for the impact it has had. Aside from the news coverage and social media traction, the campaign has also fed into forthcoming work aimed at better understanding the contribution the out of home category can make towards obesity and what positive steps industry can take to encourage healthier choices among consumers.”