The Centre for Arts as Wellbeing at the University of Winchester, Willis Newson and the RSPH are launching a CPD Programme, Creative and Credible, led by Professor Norma Daykin and Willis Newson Director Jane Willis, co-producers of the Creative and Credible website and materials.

The programme builds on the Economic and Social Research Council funded research project with University of the West of England (UWE), Bristol, which aims to support best practice in evaluation in arts, health and wellbeing.

Previous participant: "A great overview and introduction to a complex topic"


NOTE ON ONLINE BOOKING: 31st January, 2020

As this course is filling up fast, we cannot guarantee availability for any Online Bookings made after Friday the 31st of January. Of course we will refund any bookings we can't honour - but please contact us at to enquire about last-minute availability (in the event of cancellations). A member of our Training Team will respond asap.

We're really sorry for any inconvenience. However, as demand has been so incredibly high, we'll endeavour to make more places available next time!

What is it?

This introductory workshop will explore key principles and methodologies for evaluating arts for health and wellbeing programmes. It will examine each phase of the Creative and Credible evaluation cycle, from planning through to dissemination, responding to participants’ questions and providing guidance on when and how to use different evaluation approaches, methods and tools. 

"Great materials I can use straight away – also both facilitators clearly had a wealth of knowledge and experience."

Professor Daykin is an award-winning researcher with extensive experience of evaluating arts projects in a wide variety of health and wellbeing contexts. She is co-executive editor of Arts and Health: an International Journal of Research, Policy and Practice, and author of Public Health England’s Arts, Health and Wellbeing Evaluation Framework. She is currently Professor in the Institute of New Social Research at the University of Tampere, Finland and works closely with the University of Winchester’s Centre for Arts as Wellbeing. 

Jane Willis is a creative producer and strategic thinker. In 1994, she set up Vital Arts at Barts Health NHS Trust and, since then, has worked with more than 32 NHS Trusts to produce inspiring creative programmes that improve health and wellbeing. She has played an active role in the development of the sector over the past 24 years and has expertise in arts and health evaluation, developed through a longstanding relationship with UWE. The Willis Newson approach to evaluation is rigorous, appropriate to the context and rooted in creative practice.

"Great trainers, concepts broken down and explained very clearly."
Who is it for?

The programme will be useful particularly for arts practitioners and organisations seeking to develop a wellbeing focus as part of their work.

"It was high level but well-paced for beginners"
How to book

For enquiries and bookings, please email us or book below.

Please note, we only accept payment by invoice for bookings of £200 minimum. For bookings of less than £200, please pay via the online form, or please call Bridie on 020 7265 7316 to pay by card over the phone.

"Stimulating, engaging, excellent information, impressive individuals /expertise"
Pricing and location

The cost of this programme is £95 per person. Participants attending the introductory workshop will also receive RSPH Associate Membership free for the first year, and have the chance to join the Arts, Health and Wellbeing Special Interest Group.

There will also be an opportunity to undertake an intensive follow-up programme with a small group of participants. 

"Builds upon pre-existing knowledge in a constructive, meaningful way."

This programme takes place at our London head office, close to Tower Hill underground station.

For further information about the Creative and Credible Project that informed the design of the programme, please visit the Creative and Credible website.

The programme will run from 10.30am - 4.00pm with registration and refreshments from 10am.