Introducing “activity equivalent” calorie labelling to tackle obesity
Over two-thirds of adults in the UK are now overweight or obese
Most common cause of obesity is consuming more calories than you burn off
Food industry introduced nutritional labelling to aid consumers in making more informed choices
Consumers spend, on average, 6 seconds looking at food before purchase and understand symbols better than numeric information
Evidence suggests activity equivalent calorie labelling has the potential to help moderate calorie intake
Almost two-thirds (63%) of people would support the introduction of activity equivalent calorie labelling
Over half (53%) of people would positively change their behaviour after viewing front-of-pack activity equivalent calorie labelling
After viewing activity equivalent calorie labels compared with current traffic light front-of-pack information, people were over 3 times more likely to indicate that they would undertake physical activity.
Nuffield Health supports RSPH’s call for the introduction of ‘activity equivalent’ calorie labelling on food and drink. This is an easy way of illustrating calories using a more meaningful approach and will help the public understand how much activity is needed for even a small calorie burn.
Nuffield Health have a clear charitable objective to help people get healthy and stay healthy and we think this plea for new labelling, alongside encouraging people to eat a balanced diet and do some form of physical activity each day, will help improve peoples’ general health and reduce their risk of developing future health problems.
Dr Davina Deniszczyc, Medical Executive Director at Nuffield Health