In 2019, the UK lost its measles-free status from the World Health Organisation, as child vaccination rates in the country fell across the board.

With a programme designed specifically for healthcare professionals, this unique event will focus on understanding why vaccination rates are in decline.

Experts will gather at the Royal Society of Medicine to share their knowledge about this topical, controversial and globally recognised issue, to enable better understanding and learning.

The programme will explore the extent to which vaccine hesitancy is a factor, how far delivery problems are responsible, and what can be done to address falling vaccination rates.

Topics include:

• Why vaccination rates are falling, looking at the data, trends and factors involved
• Understanding the extent to which vaccine hesitancy and misinformation around vaccines is affecting vaccination rates, with a particular focus on the impact of social media
• Direct experiences from frontline staff who talk daily with patients, parents, and children, and advice on responding to the questions and concerns raised
• Practical takeaways on how to address falling vaccination rates, both on a micro-level for frontline staff, and on a macro-level in terms of public health strategies.