RSPH and Slimming World's Size Matters campaign, which explored the contribution upselling makes towards obesity and weight gain, has won a PRCA DARE Award in the Media Relations Campaign category. These awards recognise the achievements of PR and communications professionals across the UK. 

The campaign aimed to increase understanding of the impact that upselling is having on the UK's obesity epidemic and to raise awareness of the tactics used by industry and how they can be avoided to maintain a healthy lifestyle. 

Published in September 2016, the campaign included the publication of new public survey data which suggested the average consumer was upsold to more than 100 times a year, leading to the intake of an additional 17,000 calories.  

Duncan Stephenson, Director of External Affairs and Marketing at RSPH, said: “We are delighted that our campaign on upselling has been recognised with a PCRA DARE award. Upselling is an important issue for the public’s health, contributing to the obesity crisis and adding to the strain on our health services, and the campaign succeeded in generating public conversation and raising awareness of the problem.

“Our work with Slimming World on this campaign is a great example of an effective corporate partnership, and we are proud to have worked with them to empower customers to make healthier choices.”