Communities in Charge of Alcohol

A new approach to reducing alcohol harm for local authorities, through recruitment and training of locally engaged and RSPH accredited ‘Alcohol Health Champions’

What are Communities in Charge of Alcohol?

The Communities in Charge of Alcohol Programme (CICA) is a community-centred approach to reducing alcohol harm through evidence-based interventions – first rolled out in 2017 across Greater Manchester and evaluated by a team led by the University of Salford.

The programme recruits and trains networks of locally engaged and RSPH accredited ‘Alcohol Health Champions’ (AHCs) – local residents who learn skills to address issues around alcohol consumption in their communities. Alcohol Health Champions are trained on how to:

  • Provide individual level brief advice, information and support, and
  • Champion local action on alcohol availability, such as through influencing licensing decisions.

This includes a two-day training programme in the cascade (‘train-the-trainer’) model, designed by RSPH and the Greater Manchester collaboration partners, and resulting in an RSPH Level 2 Award in Understanding Alcohol Misuse.

Read about our offer to local authorities and the Greater Manchester CICA Programme so far in our briefing paper, here.

As part of the Greater Manchester CICA Programme, there have been: 


AUDIT-Cs completed by AHCs


brief conversations recorded


community events attended

What people say about the CICA programme



You can watch our regional CICA programme videos on our Youtube channel


Greater Manchester CICA programme partners









Greater Manchester programme evaluation
  • The evaluation is funded by the National Institute for Health Research (NIHR) Public Health Programme (Grant Reference Number 15/129/03). The views expressed are those of the authors and not necessarily those of the NHS, the NIHR or the Department of Health and Social Care.
  • The evaluation is a collaboration between the University of Salford, University of Bristol and University of York
  • Follow the evaluation team on Twitter @CICA_NIHR